Kelley KP Pelleg

(707) 332-0097 •  kelleypelleg@gmail.com

Hi, I'm KP, a designer at heart and in practice! My empathy, visual perfectionism, and keen eye for identifying behavioral patterns are my superpowers. I currently lead Amazon Health’s design systems from the SF Bay Area. I blend my creativity and curiosity into practice by listening to users and designing delightful & easy-to-use experiences.

I have led countless mvps and 2.0’s from idea to launch and I work best in challenging, complex problem-solving environments. I seek work in domains that make a difference— proudly counting cultural archives, enterprise video streaming, non-profit websites, HR management, and healthcare in my wheelhouse. I have presented at over 30 international workshops and worked with people from all backgrounds, from Aboriginal Elders, to Physicians, and Silicon Valley Tech Bros.

Work Experience 

I have almost 15 years of UX & service design experience, with 6 years as a design leader specializing in building brand-compliant design languages, reusable libraries, & operational systems for consumer & B2B products in complex, highly regulated industries.

Amazon One Medical

Formerly One Medical, acquired by Amazon in 2023

2024 - Present | Design Systems Lead, Amazon Health

• Designed an AI-first, headless design system for consistency across 6 component libraries supporting multi-device (mobile, desktop, TV), multi-mode (light, dark), multi-platform (iOS, Android, Web), and multi-brand (Amazon Pharmacy, One Medical) architecture.

• Drove the design tokens strategy & design system program to unify brand identity across Amazon Health Storefront, Amazon Pharmacy, and Amazon One Medical with decentralized engineering, design, and marketing contributors & consumers

• Informed the brand book and rebranded the Amazon One Medical app experience while contributing to a redesign project with other design leads in the space

• Co-created 3-year plans and strategies to transform internal tools and mobile platforms to enterprise-grade EHR software and holistic health applications, powered by AI.

2022 - 2024 | Staff Product Designer

Care Team Design Systems, Clinical Information Architecture, Access Controls

• Established shared system governance operations between care team and member experience design departments

• Transformed a single-frontend design system into a global product design system

• Accountable for design system creative direction, component libraries, roadmap, and documentation

• Drove design system adoption, contribution, and maintenance initiatives across 3 departments

• Defined research-backed care team personas and JTBD framework to support major company growth initiatives.

• Led design strategy & user research to retrofit new access controls into an 11-year old legacy system which needed more secure mechanisms for accessing patient health information.

2021 - 2022 | Sr. Product Designer

• Key owner of the care team design system, used by 5 product teams consisting of engineers, product managers, and designers

• Created foundational documentation for care team design system, including style guide and core type, color, size, spacing, and language primitives

• Oversaw style variables project for the major frontends within care team tools which created consistency across 6 frontends in the product

• Consulted in migration projects from legacy component library to a new (MUI-based) component library

• Led a design system guild between Member (patient) and Care Team (internal) user experiences to standardize design system operations across different departments

Kazoo (rebranded as Worktango)

2020 - 2021 | Sr. Product Designer

• Created a multi-platform component library, documented standards & requirements for the Design System

• Consulted & designed themes for clients from NBC Comcast, H&M, and other major enterprises while building the MVP admin WYSIWYG tool for theming the platform

• Design lead for employee survey tool & feature set. Led discovery, research, design, testing, through the launch

2019 - 2020 | Product Designer

• Worked on a design system audit for mobile and web platforms

• Created design requirements & documented handoff tickets for an engineering backlog combining two user experiences through a major M&A and rebrand

• Designed administrative dashboard for B2B Employee Experience platform & worked with multiple engineering teams through launch

• Partnered with designers and design leadership to create UX testing & research standards, templates, and guidelines

Sherpa Digital Media

Acquired by Telestream, 2021

2019 | Design & Marketing Manager

• Evolved Sherpa’s visual identity and corporate tone by redesigning the website which reduced homepage bounce rate by 11%

• Created a product design strategy and UX design workflow grounded in user jobs to be done, prioritized by key client feedback, and scalable to our market positioning (SMB2E)

• Delivered sales and marketing content for major product releases by managing copywriters, illustrators, and web developers

2017 - 2019 | Product & Visual Designer

• Designed UIs and features for enterprise video streaming product, including an analytics dashboard, microsite templates, and in-player chat

• Built the design library & UI for core product environment using Sketch, HTML, SCSS, and Vue.js

• Consulted & designed themes for clients from Apple (for educators), Blackrock, Disney Legal, Medmen and other major enterprises while building the MVP admin WYSIWYG tool for platform theming

• Re-launched company website & defined KPI tracking events in Google Analytics for March 2018 campaign

• Designed a knowledge base for SaaS subscribers to access updates and tutorials 

Center for Digital Archaeology

2015 - 2017 | UX Designer & Technical Lead

• Designed cultural heritage web projects & training programs

• Led over 36 projects through discovery and design phases, overseeing design end-to-end

• Raised sales income using UX methods to re-design pitch and strategy pipeline

• Designed and managed an open source software & cut our average churn rate by approximately 50%  

2013 - 2014 | Producer, Content Specialist

• Content strategist & information architect for CMS’s with 100 - 40,000 assets

• Co-instructed Cultural Codes and Ethics, a Master’s level course at Digital Humanities Summer Institute, University of Victoria, 2013

• Produced 90% of top-performing tweets in company history

• Designed & Coded HTML/Bootstrap landing pages for projects  

2012 - 2013 | Media Intern

• Edited photographs scanned from physical slides into RAW archival and web-ready formats

• Cataloged images and metadata for 20 years of legacy project data  

Education

University of California, Berkeley

2012 | B.A. Anthropology

• Interned & Mentored by Professors Emerita Dr. Meg (Margaret) Conkey & Ruth Tringham

• Participated in the Anthropology Undergraduate Association

Santa Rosa Junior College

2011 | A.A. Fine Arts, A.A. Social & Behavioral Sciences

• Excelled in print-making, received a foundation of the fundamentals of art and design

• Started an Anthropology Forum on the Petaluma Campus