Kelley M Pelleg

About me

Pushing and growing and ensuring everything I touch gets better.

 

I’m KP, a Design Systems Specialist leading design systems for Amazon Health Services, where I build scalable frameworks across consumer, patient, and care team experiences in complex, innovative, and regulated environments.

My perspective is shaped by early work with cultural heritage groups, preserving and recording traditional knowledge for preservation within their communities of origin, which taught me to design systems as shared infrastructure—grounded in context, respect, and long-term impact. That lens informs how I translate brand and strategy into usable systems that help organizations move faster without losing trust or humanity.

With a background spanning visual design, branding, fine arts, and anthropology, I focus on turning complexity into clarity—and building systems that scale people, not just products.