Kelley KP Pelleg

Hi, I'm KP, a designer at heart and in practice! I currently lead Amazon Health’s design systems from the SF Bay Area. I blend my creativity, empathy, and curiosity into practice by listening to users and designing delightful & easy-to-use experiences. I have led countless mvps and 2.0’s from idea to launch and I work best in challenging, complex problem-solving environments. My eagerness to solve complex problems has led me to work in cultural heritage, video streaming, employee management, and most recently healthcare. I have presented at over 30 international workshops and worked with people from all backgrounds, from Aboriginal Elders, to Physicians, and Silicon Valley Tech Bros.

Work Experience 

I have experience as a design leader, specializing in design systems for consumers, small to medium businesses, & enterprise employees in complex, highly regulated industries.

Amazon One Medical

Formerly One Medical, acquired by Amazon in 2023

2024 - Present | Design Systems Lead, Amazon Health

• Driving a design tokens stategy & unified design system to scale across Amazon Health Storefront, Amazon Pharmacy, and Amazon One Medical with engineering, design, and marketing team contributors

• Informed the brand book and rebranding the Amazon One Medical app experience while contributing to a redesign project with other design leads in the space

• Co-created 3-year plans and strategies to transform internal tools and mobile platforms to enterprise-grade EHR software and holistic health applications, powered by AI.

2022 - 2024 | Staff Product Designer

Care Team Design Systems, Clinical Information Architecture, Access Controls

• Transformed a single-frontend design system into a global product design system and worked to establish shared operations between care team and member experiences

• Accountable for design system creative direction, component libraries, roadmap, and documentation

• Partnered with product teams to drive design system adoption, contribution, and maintenance initiatives

• Co-created a 3 year frontend & design systems plan to support information architecture & redesign initiative

• Defined research-backed care team personas and JTBD framework to support major company growth initiatives. Leveraged the JTBD framework to onboard security policy writers, engineers, and new product owners to complex patient care workflows

• Led design strategy to retrofit new access controls into an 11-year old legacy system which needed more secure mechanisms for accessing patient health information. Utilized user research to co-define new HIPPA access controls policies, identify contextual user attributes for what we called “just-in-time” access controls, and design an access request workflow for operations & technical patient support users who don’t need regular access to patient health records.

2021 - 2022 | Sr. Product Designer

• Key owner of the care team design system, used by 5 product teams consisting of engineers, product managers, and designers

• Created foundational documentation for care team design system so that designers and engineers could onboard with ease and access guidelines for how to apply styles like color, font, grid & spacing, content, and icons

• Oversaw style variables project for the major frontends within care team tools which created consistency within Clinical and Administrative user experiences

• Consulted in migration projects from legacy component library to a new (MUI-based) component library

• Led a design system guild between Member (patient) and Care Team (internal) user experiences to standardize design system operations across different departments

Kazoo

Now Worktango

2020 - 2021 | Sr. Product Designer

• Created a multi-platform component library, documented standards & requirements for the Design System

• Consulted & designed themes for clients from NBC Comcast, H&M, and other major enterprises while building the MVP admin WYSIWYG tool for theming the platform

• Design lead for employee survey tool & feature set. Led discovery, research, design, testing, through the launch

2019 - 2020 | Product Designer

• Worked on a design system audit for mobile and web platforms

• Created design requirements & documented handoff tickets for an engineering backlog combining two user experiences through a major M&A and rebrand

• Designed administrative dashboard for B2B Employee Experience platform & worked with multiple engineering teams through launch

• Partnered with designers and design leadership to create UX testing & research standards, templates, and guidelines

Sherpa Digital Media

Acquired by Telestream, 2021

2019 | Design & Marketing Manager

• Evolved Sherpa’s visual identity and corporate tone by redesigning the website which reduced homepage bounce rate by 11%

• Created a product design strategy and UX design workflow grounded in user jobs to be done, prioritized by key client feedback, and scalable to our market positioning (SMB2E)

• Delivered sales and marketing content for major product releases by managing copywriters, illustrators, and web developers

2017 - 2019 | Product & Visual Designer

• Designed UIs and features for enterprise video streaming product, including an analytics dashboard, microsite templates, and in-player chat

• Built the design library & UI for core product environment using Sketch, HTML, SCSS, and Vue.js

• Consulted & designed themes for clients from Apple (for educators), Blackrock, Disney Legal, Medmen and other major enterprises while building the MVP admin WYSIWYG tool for platform theming

• Re-launched company website & defined KPI tracking events in Google Analytics for March 2018 campaign

• Designed a knowledge base for SaaS subscribers to access updates and tutorials 

Center for Digital Archaeology

2015 - 2017 | User Experience Designer & Technical Lead

• Designed cultural heritage web projects & training programs

• Led over 36 projects through discovery and design phases, overseeing design end-to-end

• Raised sales income using UX methods to re-design pitch and strategy pipeline

• Designed and managed an open source software & cut our average churn rate by approximately 50%  

2013 - 2014 | Producer, Content Specialist

• Content strategist & information architect for CMS’s with 100 - 40,000 assets

• Co-instructed Cultural Codes and Ethics, a Master’s level course at Digital Humanities Summer Institute, University of Victoria, 2013

• Produced 90% of top-performing tweets in company history

• Designed & Coded HTML/Bootstrap landing pages for projects  

2012 - 2013 | Media Intern, Center for Digital Archaeology

• Edited photographs scanned from old slides into RAW archival and web-ready formats

• Cataloged images and metadata for 20 years of Archaeological legacy data  

Education

University of California, Berkeley

2012 | B.A. Anthropology

• Interned & Mentored by Professors Emerita Dr. Meg (Margaret) Conkey & Ruth Tringham

• Participated in the Anthropology Undergraduate Association

Santa Rosa Junior College

2011 | A.A. Fine Arts, A.A. Social & Behavioral Sciences

• Excelled in print-making, received a foundation of the fundamentals of art and design

• Started an Anthropology Forum on the Petaluma Campus