Looking Forward
I chose a modern font and a vibrant accent color for CoDA to help them stand out in a sea of Papyrus and burnt umber in the Archaeological community. Archaeologists are traditionalists, but CoDA always challenged the status quo and recommended new solutions to old problems. I felt their bold stance should be accented by a vibrant red.
Looking Back
The logo would be nearly impossible to read in smaller formats, so I created a simplified brand mark/stamp to place in those scenarios. For the stamp, I used square brackets from the same font family as the rest of the logo.
For animation, I thought it would be fun for the brackets, used in coding expressions, to collapse upon the ‘o’, creating a camera-like glyph. The founders of CoDA were archaeological site photographers before specializing in archival practices, so this transition was a nod to their past and present.
Business Cards
We had our whole team photographed at UC Berkeley to come up with some business cards that reflected our personalities. It was very important to the executive director that we be memorable while networking.
Website
I designed a modern squarespace template, customized with offset text blocks and tons of photography pulled from the project archives which the company was most notable for. The tone was innovative and fun, but grounded by the expertise and quality outcomes the non-profit was known to deliver in the field.